2Stripes Music

December14th

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”Now is a good time to bring in “world music” – people are embracing good music no matter where it’s from.”

picture US and European artists continue to be smitten with Sweden’s studio artisans given their unerring knack for knocking out hit songs shows no sign of abating. The latest in a long, distinguished line of Swedish hitmakers is producer iSHi, who after tearing through the UK charts with a string of hits for Tinie Tempah (UK No.1, US Top 20), Tinchy Stryder (UK No.1) and Professor Green (UK No.1) – including Tinie’s ‘Written In The Stars’ featuring Eric Turner – has now become omnipresent in top studios stateside having recently worked with Shakira, Usher, Ne-Yo and Lupe Fiasco on upcoming releases.

In this exclusive interview, iSHi talks to HitQuarters about the influence of Sweden’s hitmaking legends, his UK and US breakthrough with Tinie Tempah about how he nurtures new songwriting, production and artist talent at his own publishing and production company.

*Note: All artists and industry figures are linked to their contact and credit info where appropriate.

How did you first get involved in music production?

I started in school playing piano and drums – drums when I was 11 and piano when I was 15. I grew up listening to hip-hop, R&B and dance music.

My first productions were Swedish hip-hop acts when I was like 18. Later on I did the music for The Lick TV show [on MTV UK] in 2001, I started working more in England – mostly co-writes. I was trying to find my new sound. I moved to New York in 2003 and was there for three and a half years back and forth…

Click here to read the whole interview.

interviewed by Kimbel Bouwman for Hitquarters.com

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